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Introduction
Press Release: the unabridged version of the press release issued by the publisher. It also appeared in a Q&A format in the "Featured Book" section of the May 2001 issue of the PM Network Magazine. Tip Sheet: a 20-point summary of my approach, which accompanied the Press Release. Q&A: my responses to three to-the-point questions asked by the book's publicist. Slideshow: a Powerpoint synopsis of the book presented in a number of crisis management seminars.
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